Strategic Positioning and its Impact on Enhancing Strategic Sovereignty an Analytical Study in the Ministry of Oil/ Oil Exploration Company
DOI:
https://doi.org/10.52716/jprs.v15i4.1122Keywords:
Keywords: Strategic positioning, strategic sovereignty, oil Exploration Company.Abstract
The researchers, through the present study, aimed to identify the nature of the relationship, association, and influence between strategic positioning (as the independent variable) and strategic sovereignty (as the dependent variable), along with its dimensions: area of influence, competitive pressure, competitive structure, and renewal. To achieve this and to analyze and interpret the study data, a descriptive analytical approach was adopted, as it is considered a reliable scientific method. A questionnaire was used as the primary tool for data collection.
The study included 40 items distributed among a deliberately selected sample of 140 individuals, consisting of senior and middle leadership as well as managers (at the agency, department, and division levels) in the oil exploration company. Out of the 140 distributed questionnaires, 133 were found valid and suitable for analysis. In addition, the researchers conducted a set of direct interviews with 14 decision-makers from within the study sample to support the findings obtained through the questionnaire analysis.
A variety of statistical methods were used to analyze the data, including the Pearson correlation coefficient, coefficient of determination (R²), Z-test, T-test, F-test, and multiple regression analysis. The analysis was carried out using statistical software such as SPSS v28, AMOS v26, and Microsoft Excel 2010. The study yielded several results, the most notable of which was the significant impact of strategic positioning on strategic sovereignty across all its dimensions. Therefore, adopting a positioning strategy within the oil exploration company is essential, as it can effectively contribute to achieving strategic sovereignty.
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